Every campaign, made the way your best people make it.

Turn how your senior team writes briefs, ads, content and pitches into AI skills everyone at your agency runs in Claude Code.

See a skill at work

Point at a person or a campaign

Your agency’s skillsIn Own a Skill
  • /seo-auditv4
  • /media-pitchv6
  • /ad-copyv7

Tool keys stay in the key vault

Rachel taught it once. /seo-audit v4checks the Harbor & Pine site the way she would.

The teams behind Own a Skill, and the brands that trust them

Built by
ecommerce.com
Built by
Zen Media
Built by
Optimum7

Clients include NASA, Chase, Expertus, Antuit, Pivot, John Burns, ATB Ventures, America's Navy, Lightricks, Cheetah, Dwolla, Property Force, AdRoll, Sivo.

Your clients can prompt too. They can’t prompt your judgment.

What sets your agency apart is how your senior people think. Clients pay for that judgment, and it walks out every time one of them leaves.

From brief to report, every step is a skill.

Follow one launch. Each step runs a skill one of your seniors taught, so the whole campaign comes out the way they would run it.

Harbor & Pine, spring launch7 steps, 7 seniors
/campaign-briefv5

Taught by your

Strategy director

  • One message per campaign
  • A number for every goal
  • Budget follows the audience

> /campaign-brief Harbor & Pine

Spring launch brief

Audience
Weekend hikers, 25 to 40, who go out in any weather
Message
Built for the wet half of the trail
Goal
1,200 pre-orders in 6 weeks
Budget
60% paid social, 25% search, 15% PR

Your senior team, in every line.

Priya joined two weeks ago, and her report reads like your head of SEO wrote it. Hover or tap a highlight to see where each line came from.

> /seo-report Harbor & Pine, October

Run by Priya, SEO specialist

October SEO report

Organic revenue rose 18% from September. Rain shell and trail pack category pages drove most of the gain , and 6 of the 10 priority terms now rank in the top three. Two product pages slipped after the October 9 site update, and the fixes ship Tuesday. Next month we refresh the trail pack guide before spring searches start.

Same Tuesday. Different job.

Lucia Grant is your head of paid. She runs ads for all three clients, and every draft her team writes ends up on her desk.

Most of the day goes to rewriting drafts that should have come out right the first time.

  • Fixing work that came back wrong
  • Reviewing a skill’s draft
  • Work only Lucia can do
  • Client time

TuesdayLucia Grant, Head of paid

  1. 9:00 to 10:30: Rewrite the Kestrel launch adsHeadlines over the limit, wrong offer
  2. 10:30 to 11:00: Answer “how do we write for Northvale?”
  3. 11:00 to 12:30: Redo the Harbor & Pine search adsThey said jackets, not rain shells
  4. 1:00 to 2:00: Walk the new hire through our ad rules
  5. 2:00 to 3:30: Check every headline against the limitsThree clients, 140 headlines
  6. 3:30 to 4:00: Rewrite the weekly paid report
  7. 4:00 to 5:00: Harbor & Pine weekly callClient time

People come and go. Your method stays.

At UK agencies, about a quarter of staff move on every year. Skills make each first week faster and each exit a single click.

Someone joins

Add Priya to your SEO team. Within 15 minutes, every skill the team runs is on the laptop, plus the voice guide of each client Priya works on.

Someone leaves

Remove Jordan once. Every skill comes off the laptop on the next sync, client plugins included.

JEJordan EllisPR manager, PR teamActive
  • /media-pitchOn laptop
  • /press-releaseOn laptop
  • /holding-statementOn laptop
  • kestrel-pay pluginOn laptop
On Jordan’s laptop now

Built inside two agencies first.

Zen Media, a PR firm, and Optimum7, an SEO, paid media and ecommerce agency, ran their own playbooks as skills before Own a Skill was offered to anyone else.

skills live
0+
people with access
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runs in the last 30 days
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Across our own agencies.

“Our best work used to depend on which strategist ran the campaign. Now every client gets the same senior playbook.”

Duran InciFounder and CEO, Optimum7

“Twenty years of pitching instincts, captured once. Now every campaign runs like I’m in the room.”

Sarah EvansCEO, Zen Media

Seven rules for turning senior craft into skills.

We learned them building skills inside Zen Media and Optimum7 first. We follow them, in this order, when we build yours.

  1. Start from your best work.

    Not a blank prompt. Every skill is built on the briefs, reports and pitches your clients already loved.

  2. Write rules, not vibes.

    “Lead with revenue” can be followed and checked. “Be strategic” can’t. A skill is a list of rules a junior can follow and a senior can check.

  3. Your method, the client’s voice.

    How your agency works lives in skills. How each client sounds lives in its own plugin. Swap the client, keep the method.

  4. One senior owns each skill.

    The person whose method it is decides what changes. Everyone else runs it.

  5. Juniors run it. Seniors review it.

    The first draft comes out the way your best people would write it, so the review is a check, not a rewrite.

  6. Every fix becomes a version.

    When a senior corrects a draft, fix the skill, not just the draft. Publish it, and every laptop has it on the next sync.

  7. If no one runs it, retire it.

    See which skills your team actually uses. Turn off the ones nobody runs, and the library stays sharp.

We build your first skills with you.

You don’t start from a blank page. In your first 30 days our team learns how your seniors work, builds your first 4 skills and puts them on every laptop.

Live within 30 days of finishing onboarding, or your money back.

After that, the Assisted plan keeps our AI experts on a weekly call with your team and builds 1 new skill for you every month.

See pricing

Your first 30 days

  1. Three onboarding calls to learn your tools and where your team loses time

    Own a SkillYour agencyDays 1-10

  2. Approve what each of your 4 skills will do

    Your agencyDays 1-10

  3. Build the 4 skills from your seniors’ rules and your best work

    Own a SkillWithin 30 days

  4. Install them for your whole team

    Own a SkillWithin 30 days

  5. Train your team, plus the manager who keeps skills up to date

    Own a SkillWithin 30 days

Your agency’s skills are live on every laptop.

Frequently Asked Questions

Which marketing work can become a skill?

Anything your senior people do the same way every time: campaign briefs, ad copy, SEO audits, content briefs, social posts, media pitches, press releases and reports.

Can each client have its own brand voice?

Yes. Put each client’s voice guide, approved claims and report format in its own plugin, and give it only to the people who work on that client. Your agency’s skills read it, so the method stays yours and the voice stays the client’s.

Will the work sound like generic AI?

It starts from your standard, not a blank chat. Each skill carries your senior’s rules, your best past work as examples and the client’s voice guide.

Can skills use our marketing tools?

Yes. Keys for tools like Semrush go into the key vault once. Skills call the tool through Own a Skill, which adds the key on our server, so it never reaches a laptop.

What happens when someone leaves?

Remove them from your organization, and the desktop app takes every skill and plugin it installed off their laptop on its next sync. It syncs every 15 minutes while it runs. That includes client plugins.

What if an update makes a skill worse?

Every version is kept. Roll back to the last good one in one click, and every laptop follows on the next sync.

How is this different from a shared prompt library?

A prompt library only works if everyone copies the latest version. Skills install themselves in Claude Code on every approved laptop, update when you publish, and come off when you take access back.

Who owns the skills?

Your agency does. They live in your organization’s library, and you decide who runs each one.

What does my team need?

Claude Code on a Mac or Windows laptop, through any Claude plan, company API keys, Amazon Bedrock or Google Vertex. Then our desktop app and one Google sign-in.

How fast can we start?

During implementation we build your first 4 skills with you. They go live within 30 days of finishing onboarding, or you get your money back.

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Own what your agency knows.

Turn your senior team’s methods into skills, run them on every campaign in each client’s voice, and keep every laptop on the latest version.

We’ll reach out as soon as your access is ready.

© 2026 Own a Skill. An ecommerce.com company.