Everypitchsounds like your best publicist wrote it.

Turn your senior team’s pitching, release and crisis playbooks into skills everyone on your team runs in Claude Code.

See the difference
4 skills your team builtRun in Claude Code
Media pitch skillTaught by your head of mediav6

> /media-pitch survey for Dana Whitfield

To Dana Whitfield, Ledger Weekly

Subject Exclusive: 1 in 3 small shops wait a month to get paid

Hi Dana, your story on invoice delays at independent retailers stuck with me. Kestrel Pay surveyed 2,400 owners: 34% wait more than 30 days to get paid. Want the data before Thursday’s embargo, plus 20 minutes with CEO Maya Ortiz?

Skill appliedOpens with her storyUnder 150 words
Press release skillTaught by your senior writerv3

> /press-release cash flow survey

Embargoed until 9:00 a.m. ET, Oct. 22

Kestrel Pay survey: 1 in 3 small businesses waits a month to get paid

AUSTIN, Texas, Oct. 22, 2026 Kestrel Pay, a payments app for small businesses, today released a survey of 2,400 U.S. small business owners.

Skill appliedAP styleApproved boilerplate
Rapid response skillTaught by your media relations directorv2

> /rapid-response today’s jobs report

To Priya Raman, Shopfloor Daily

Subject Re: jobs report: shops can’t hire until they get paid

Hi Priya, the angle the numbers miss: owners who get paid late put off hiring. CEO Maya Ortiz: “Shops aren’t short on demand. They’re short on cash they’ve already earned.” Free until 4 p.m. ET.

Skill appliedNames the newsQuote ready to run
Holding statement skillTaught by your crisis leadv4

> /holding-statement payment delays

Statement, Oct. 22, 10:40 a.m. ET

On delayed payments this morning

This morning some Kestrel Pay customers saw delays on outgoing payments. Payments already sent are safe, and our team is working on a fix now. We will share our next update by 1:00 p.m. ET.

Skill appliedConfirmed facts onlyNext update time

Drag the front card, or tap one behind it

The teams behind Own a Skill, and the brands that trust them

Built by
ecommerce.com
Built by
Zen Media
Built by
Optimum7

Clients include NASA, Chase, Expertus, Antuit, Pivot, John Burns, ATB Ventures, America's Navy, Lightricks, Cheetah, Dwolla, Property Force, AdRoll, Sivo.

Generic AI writes generic pitches.

It doesn’t know your clients, your house rules or what your senior people know about each reporter. So every draft gets rewritten, or deleted unread.

Same AI. Your playbook.

One request, typed twice. Drag the handle to see what a skill your senior team wrote once changes about the pitch.

The request“Pitch Kestrel Pay’s late-payments survey to Dana Whitfield at Ledger Weekly.”

With the skillBlank chat

Pitch from a blank chat

New chat212 words

SubjectExciting News: Kestrel Pay Unveils Groundbreaking Survey Results!

Hi [Name],

I hope this email finds you well! I’m thrilled to share that Kestrel Pay, a leading innovator in the fintech space, has released a comprehensive new survey that sheds light on the challenges facing small businesses today.

In today’s fast-paced economy, cash flow is more important than ever. The survey found that many small businesses experience payment delays, with 34% waiting over 30 days…

  • Opens with a stock pleasantry
  • Hype words the client never approved
  • Says nothing about Dana’s beat
  • Buries the number in paragraph two

Pitch written with the skill

/media-pitch66 words

Subject1 in 3 small shops wait a month to get paid

Hi Dana,

Your story on invoice delays at independent retailers stuck with me. Kestrel Pay surveyed 2,400 small businesses in September: 34% wait more than 30 days to get paid, and most say it is why they put off hiring.

The full data is yours before anyone else’s, plus 20 minutes with CEO Maya Ortiz. It goes public Thursday at 9 a.m. ET. Want the deck?

  • News peg in the subject line
  • Opens with Dana’s own recent story
  • Uses only approved data points
  • Offers an early look, with the embargo time

Drag the handle, or focus it and use the arrow keys

What the skill knew that the blank chat didn’t

  • Kestrel Pay messaging guide
  • Approved data points
  • House banned-words list
  • Three pitches that landed last quarter

Beyond the pitch.

Releases, crisis statements, interview prep and coverage reports all follow rules your senior people already know. A skill writes those rules down once.

Press release

Turns a one-line news brief into a wire-ready release in AP style.

What your senior people teach it

  • Stops and asks if the news doesn’t fit in one sentence.
  • Uses the approved boilerplate word for word.
  • Flags any figure that isn’t on the client’s approved list.
  • Cuts “pleased to announce” and every superlative.

Embargoed until 9:00 a.m. ET, Oct. 22, 2026

Embargo line

Kestrel Pay survey: 1 in 3 small businesses waits a month to get paid

Most owners say late payments are why they put off hiring

AUSTIN, Texas, Oct. 22, 2026 Kestrel Pay, a payments app for small businesses, today released a survey of 2,400 U.S. small business owners. Thirty-four percent wait more than 30 days for most of their invoices to be paid.

“Late payments are a cash flow problem long before they show up in the books,” said Maya Ortiz, CEO of Kestrel Pay.

About Kestrel Pay

Approved boilerplate

###

Twenty clients or one brand.

Agency or in-house, the best judgment sits with a few senior people. Here is what changes when it lives in skills.

PR agencies

Many clients, each with its own voice.

Voice

A skill per client, or one skill that reads each client’s messaging guide. Account teams only get the clients they work on.

Sign-off

Drafts arrive in the client’s style and format, so senior review goes to the story instead of the basics.

New people

Junior staff run the same skills as your directors from day one, so their first drafts follow the same rules.

First 4 skills

  • /media-pitch
  • /press-release
  • /coverage-report
  • /award-entry

In-house comms teams

One brand, many people speaking for it.

Voice

One skill holds your brand voice, approved messages and banned phrases, so every draft sounds like the same company.

Sign-off

The checks legal and leadership always ask for are part of the skill, so drafts reach sign-off with them already done.

New people

When your head of media moves on, how they worked stays behind as a skill the next person runs.

First 4 skills

  • /holding-statement
  • /exec-statement
  • /interview-brief
  • /internal-announcement

From one expert to the whole team.

85% of PR pros say they need to learn prompt writing to work with AI. With skills, your best publicist answers questions once and nobody else has to.

Muck Rack, State of AI in PR 2026

Your best publicist answers questions

The AI skill builder interviews them with clickable questions and reads the pitches that landed.

AI skill builderQuestion 3 of 12

What gets a pitch deleted on sight?

Stock openersOver 150 wordsNo news pegWrong reporter
pitches-that-landed.docxReading

Got it. Seven of your best pitches open with the reporter’s own story. Should every pitch?

You choose who gets it

Publish to the media relations team, one account team or the whole agency.

media-pitchDraft v6

Who gets it

  • Media relations12 people
  • Kestrel Pay account5 people
  • Interns3 people
17 people selectedPublish

Everyone runs it in Claude Code

It installs itself on every approved laptop, Mac or Windows. Update it once and everyone has the new version.

Media relations0 of 12 on v6
PRMWEFDPAKMRJLSOTBCNRVHG
> /media-pitchUpdating

Rather we build them? Implementation includes your first 4 skills, live within 30 days of onboarding or your money back.

See pricing

Skills draft. Your people decide what goes out.

89% of PR pros want a person to approve anything AI sends. So skills write the draft, your people send it, and you decide who has each skill.

Muck Rack, State of AI in PR 2026

  • Each skill goes to the right people

    The crisis skill to the crisis team, each client’s skills to its account team. Take access back at any time.

  • One update reaches everyone

    New boilerplate or a new spokesperson title? Publish once and every laptop has it within 15 minutes.

  • Every version is kept

    If an update misfires, the last good version is one click away.

  • Leavers lose access the same day

    Remove someone and your skills come off their laptop on the next sync.

holding-statementPublished v4

Who has it

JLRATSNK
Crisis team
4 people
Everyone elseNo access

Versions

  1. v4New CEO title in the sign-offTodayLive
  2. v3Added the data incident templateSep 18Roll back
  3. v2Next-update time is now requiredAug 4Roll back

4 of 4 laptops on v4

Zen Media

Built inside a PR agency.

Zen Media turned its own release, editorial and review playbooks into skills before Own a Skill was offered to anyone else. The rules its senior team cares about now travel with every draft.

skills live
75+
people with access
40+
runs in the last 30 days
300+

Across our own agencies.

“Twenty years of pitching instincts, captured once. Now every campaign runs like I’m in the room.”

Sarah EvansChief Executive Officer, Zen Media

Frequently Asked Questions

Will it sound like us, or like AI?

It sounds like whatever the skill teaches it. Your senior people put in the voice rules, the banned phrases and examples of work that landed. When they spot a habit they don’t like, they fix the skill once and everyone gets the fix.

Does it replace our media database?

No. Keep the media database and monitoring tools you use today. Skills cover the writing and the judgment around it. If a skill needs a company tool, we connect it through the key vault, so the key never sits on a laptop.

Can each client have its own rules?

Yes. Build a skill per client, or one shared skill that reads each client’s messaging guide. Then give each one only to that account team.

Who can see embargoed or crisis work?

Only the people you give a skill to get it on their laptop, and you can take it back at any time. The drafting happens in each person’s own Claude Code, under the Claude plan you already pay for.

Does someone still approve everything?

Yes. Skills write drafts and can flag what needs checking, like every figure and where it came from. Your team reviews and sends.

What does my team need?

Claude Code on a Mac or Windows laptop, through any Claude plan, company API keys, Amazon Bedrock or Google Vertex. Then our desktop app and one Google sign-in.

How fast can we start?

During implementation we build your first 4 skills with you. They go live within 30 days of finishing onboarding, or you get your money back.

More use cases

Own what your best publicist knows.

Turn your pitching, release and crisis playbooks into skills, choose who runs each one, and keep every laptop on the latest version.

We’ll reach out as soon as your access is ready.

© 2026 Own a Skill. An ecommerce.com company.